Contrary to most marketers, I actually enjoy doing keyword research, product research and so on..
Because when researching for keywords/products you are actually looking for an opportunity. That's why I always welcome whenever there's a new keyword software coming out - even though I already have several keyword tools.
To me, the keyword research feature on RankMe is a bit standard. Why? Because it only shows text data, no graphics to read (I'm more into a graphic people, lol).
However RankMe shines on its other 4 features: 1-click article curation, social backlink generator, find high PR blog comment backlinks, easy publish to your WP site.